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The Holiday Freeze

Something happens between the the time I finish making a card and the time that I actually start to think about addressing the envelopes and sending it out – it’s called the entire month of December. Maybe this frozen motivation is because I’m just too darn tired from last night’s holiday party to stand in line at the post office? Maybe it’s because everyone seems to move around so much and I just can’t keep up with ever-changing physical addresses? Whatever the case, for everyone that I intended to get this card to but failed, Happy Holidays!!!

Too bad too, because the photo doesn’t do the sparkly gold paper or the velum lined inside a lick of justice.

And the 2011 Pantone color of the year is……

Pink? Ok, it’s honeysuckle. But most any shade of pink is usually quite the design challenge for me. In 2011, my resolution will be to, as Pantone suggests, “Let the bold spirit of Honeysuckle infuse (me), lift (me) and carry (me) through the year.”

Pantone 2011 Color of the Year

I miss 2010’s Turquoise (Pantone 15-5519) already.

Jonathan Safran Foer’s book-as-art object

Just as the Kindle and iPad threaten to eliminate physical books, Foer’s new book enhances the printed-piece experience beautifully.

I hope the appropriated content actually holds up to the same level of awesomeness.

Breakup notice postcard

Any decent R&B song will tell you – splitting up with your sweetheart (or not so sweet)  is tough stuff. The last thing you need to endure is the relentless questioning from friends and family. But you also don’t want to risk running into your ex at a party or event where the host was unaware of your separation and invited both of you. Breakup notices deliver this message for you succinctly and stylishly. Just check the appropriate boxes, address to receiver, apply postcard stamp and off they go! Now, just don’t answer your phone.

yes, even in this economy

is what I’ve been saying a lot. It’s when I tell folks that I recently left my salaried/benefited position as a senior graphic designer in lieu of the unpredictable, potentially poverty-making world of freelance. It’s when I need to explain that I wasn’t forced to do this due to a layoff; it’s just that I’m hungry for a different design story.

It might also be because I realized I’d already traversed a few of the 12 steps in Milton Glaser’s  The Road to Hell (I’m not sayin’ which ones. But definitely not No. 12. Or No. 11.)

1. Designing a package to look bigger on the shelf.
2. Designing an ad for a slow, boring film to make it seem like a lighthearted comedy.
3. Designing a crest for a new vineyard to suggest that it has been in business for a long time.
4. Designing a jacket for a book whose sexual content you find personally repellent.
5. Designing a medal using steel from the World Trade Center to be sold as a profit-making souvenir of September 11.
6. Designing an advertising campaign for a company with a history of known discrimination in minority hiring.
7. Designing a package aimed at children for a cereal whose contents you know are low in nutritional value and high in sugar.
8. Designing a line of T-shirts for a manufacturer that employs child labor.
9. Designing a promotion for a diet product that you know doesn’t work.
10. Designing an ad for a political candidate whose policies you believe would be harmful to the general public.
11. Designing a brochure for an SUV that flips over frequently in emergency conditions and is known to have killed 150 people.
12. Designing an ad for a product whose frequent use could result in the user’s death.

So yes,  even in this economy, armed with a lap top and incredibly encouraging circle of friends and colleagues, I left my comfortable 9-5 gig to start Potassium Design.

*Potassium symbol necklace (which is double cool because it’s on the back of a scrabble tile) was given to me by the always thoughtful Stacy Dutton.