The Humble Pie Store was born out of the idea that a tasty pie could transport you back to a simpler time — a time when friends would gather for good coffee, conversation and a slice of the freshest harvest, baked in a crispy crust.
When the ladies of The Humble Pie Store came to us to help create their brand identity for the shop, we heard lots of words like: warm, welcoming, quality and old-fashioned – all wonderful things to have in a pie shop. And then we dug a little deeper to figure out what makes this pie shop unique and heard words like cheeky, not taking ourselves too seriously, fun.
Loaded with these great descriptors, and a belly full of pie samples, we worked with The Humble Pie Store to come up with a logo, website and a lot of business collateral and advertising.