The Coalition of Oregon Land Trusts was ready for a completely new logo and identity when they came to Potassium Design.
Working with board members from several different land trusts within the coalition, the challenge was to create a logo that captures the essence of the many diverse landscapes in the state, so that each land trust was represented.
When fleshing out the rest of the brand identity through collateral pieces, it was obvious that our greatest resource was all of the amazing imagery captured by the land trusts of their beautiful views. In fact, we chose not limit ourselves and instead used several images for the backs of the business cards. All together, the identity creates a collage of the beautiful Oregon scenery.