Portfolio Category: Web Design

The Humble Pie Store was born out of the idea that a tasty pie could transport you back to a simpler time — a time when friends would gather for good coffee, conversation and a slice of the freshest harvest, baked in a crispy crust.

When the ladies of The Humble Pie Store came to us to help create their brand identity for the shop, we heard lots of words like: warm, welcoming, quality and old-fashioned – all wonderful things to have in a pie shop. And then we dug a little deeper to figure out what makes this pie shop unique and heard words like cheeky, not taking ourselves too seriously, fun.

Loaded with these great descriptors, and a belly full of pie samples, we worked with The Humble Pie Store to come up with a logo, website and a lot of business collateral and advertising.

When The Wooden Table restaurant first opened, they wanted their restaurant’s identity to feel sophisticated, welcoming and as cozy as the wooden tables on which their authentic Italian dishes are served. Potassium Design made their name central to their branding, using a table woodgrain for all of their collateral elements, from their logo, to the menus and website.