K19 Logo

Art Direction + Design

Work

Work

A small sample of our work.

Humble Pie Store Logo The Humble Pie Store Brand Identity · Logos · Web Design
Illustration, wedding, save the date, Mt. Hood, Oregon Polly & Ben Wedding Collateral Stationery
Energy Trust Good Energy Logo I Have Good Energy Logos
Elemental Medicine Logo Elemental Medicine Logos
Portland Piano International Festival Logo Portland Piano International Festival Brand Identity · Print + Editorial
Tindermill Logo Tinder Mill Logos · Stationery
Repeat Factory logo Repeat Factory Brand Identity · Logos
ezwedding La Boda invitations Stationery
The Wooden Table Logo The Wooden Table Brand Identity · Logos · Web Design
COL logo COLT logo Brand Identity · Logos
WDCold Wend Magazine Print + Editorial
ppn2008 PDX Pop Now! 2008 Print + Editorial
Nail Logo Nail Distribution Brand Identity · Logos
MRS Invite Main Morgan and Robert Wedding Invitation Stationery
PPI 10-11 Season Guide-1 Portland Piano International 2010–11 Guide Print + Editorial
Process

Process

From our first meeting to presenting the final deliverables, here is a rundown of our general workflow.

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Design Brief & Strategy

We’ll meet either in person, via Skype or over the telephone to create a design brief. The design brief outlines the general parameters of the project and serves as the initial conversation around design concept. It is helpful for the client to collect visual ideas of what they love or any other inspiration for the project. Download a copy of the design brief here.

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Estimate & Contract

Based on the design brief, we’ll provide an estimate for your project including any licensing of fonts or images as well as production costs to finalize the pieces.

In addition, we will provide a copy of our contract which includes the agreed upon timeline if necessary.

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Project Start

The signed contract is returned to us in addition to any content needed to start the project. Delivery of the contract, all finalized text and imagery for the project indicates the starting point of the design phase.

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Research & Concepting

We begin the design process by researching the applicable market.

We present you with 2-3 concepts/ideas (as outlined in the estimate) for the project. These concepts may be rough and in black/white as they are just intended to give an idea of the general direction.

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Editing/Proofing

We’ll discuss which direction you think is best for your project as well as any changes you would like to see in the editing/proofing state.

We’ll execute the work in the final format and apply any edits discussed. The number of rounds of edits is outlined in the estimate but may be be increased if necessary to complete the project accurately.

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Finalizing Deliverables

Upon final email sign-off, we will finalize the design files as described in the estimate: sending the file to print, publishing it digitally, etc. If the project is a printed piece, we will follow through with the printer to ensure accuracy.

About

About

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Potassium Design is the studio of Krissy Gilhooly and a talented group of designers, illustrators, photographers, writers, programmers and whomever else she collaborates with to meet each project’s needs.

Central to our work, is our relationships with our clients. You inspire us to do our best work. We ask and listen, then ask and listen some more; we research your industry and find your authentic voice; we highlight that voice to help uniquely position you in your market.

Whether you need a new identity system for your startup, a refresh of your current brand identity, event design and promotion (love wedding invites!) or any general graphic design, we are here to help.

located in beautiful

PORTLAND, OREGON.

BUT OUR CLIENTS ARE EVERYWHERE.

Contact

Contact

WE WOULD LOVE TO HEAR ABOUT YOUR NEXT PROJECT.

For questions, to request an estimate or to invite us out to dinner

Call 503-515-8551

or

email hello@k19design.com

M-F / 9-5