We’ll meet either in person, via Skype or over the telephone to create a design brief. The design brief outlines the general parameters of the project and serves as the initial conversation around design concept. It is helpful for the client to collect visual ideas of what they love or any other inspiration for the project. Download a copy of the design brief here. Based on the design brief, we’ll provide an estimate for your project including any licensing of fonts or images as well as production costs to finalize the pieces. In addition, we will provide a copy of our contract which includes the agreed upon timeline if necessary. The signed contract is returned to us in addition to any content needed to start the project. Delivery of the contract, all finalized text and imagery for the project indicates the starting point of the design phase. We begin the design process by researching the applicable market. We present you with 2-3 concepts/ideas (as outlined in the estimate) for the project. These concepts may be rough and in black/white as they are just intended to give an idea of the general direction. We’ll discuss which direction you think is best for your project as well as any changes you would like to see in the editing/proofing state. We’ll execute the work in the final format and apply any edits discussed. The number of rounds of edits is outlined in the estimate but may be be increased if necessary to complete the project accurately.
Potassium Design is the studio of Krissy Gilhooly and a talented group of designers, illustrators, photographers, writers, programmers and whomever else she collaborates with to meet each project’s needs.
Central to our work, is our relationships with our clients. You inspire us to do our best work. We ask and listen, then ask and listen some more; we research your industry and find your authentic voice; we highlight that voice to help uniquely position you in your market.
Whether you need a new identity system for your startup, a refresh of your current brand identity, event design and promotion (love wedding invites!) or any general graphic design, we are here to help.
For questions, to request an estimate or to invite us out to dinner